The Human Brain

Creative Brain
by Ned Herrmann

Paperback
Published by Brain Books
Publication date: 1994
ISBN: 0685587022


A personal journey in discovering brain dominance
Ned Herrmann is a man with a mission -- to help people understand their own mental makeup and to use it effectively. The Brain Book is a story of a personal journey in self discovery, that is at the same time, both scientific and creative. Herrmann had a 20 year business career at General Electric as director of Management Education. He also enjoyed an active career as an artist -- first as a singer and later as a painter. An illness forced him to abandon singing and take up painting and his dual success as business leader and creative type led him to a study of the brain itself.Moving from a physiological model, he has devised a four quadrant metaphorical model to define thinking styles which are measurable through a simple test -- the Herrmann Brain Dominance Instrument. The book has enormous benefits for self understanding but goes beyond that to provide a means of dealing with others in the world of work and life. It also provides a schema for the enhancement of personal and organizational creativity. The book practises what Ned Herrmann preaches. It is filled with solid data, charts and validation. It is well organized and moves sequentially through an understanding of his findings. It is filled with personal anecdotes, entertaining cartoons and drawings which reveal the author's considerable talent and it presents a vision of a world that uses all human thinking modes effectively. His four quadrants are aptly illustrated and represented to educate and inspire the reader. It is a particularly useful book for those charged fostering creativity in the business community and provides solid directives that are at the same time sensible and visionary.

Excellent - a breakthrough in brain dominance thinking
Ned Herrmann, while working at GE, conducted studies on the preferred thinking modes of various groups of people with different areas of brain dominance. As a result of these studies he arrived at a circular model of the brain divided into four quadrants (instead of the two halves formerly associated with "right brain-left brain" thinking) Each of the four quadrants represents a thinking mode such as "analyze","Organize","personalize" and "strategize". This represents a breakthrough, of international importance, in our understanding of brain dominance and the thinking brain. Submitted by Robert H. Herrmann.

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